Digital Marketing
Digital Marketing training in jodhpur
In this digital era it is become necessity to promote business over internet. Thus you can look for a bright future as digital marketer. Being a digital marketer you would be able to promote businesses using social media, other ecommerce website, portals, SEO, etc with content management and promotion skills taught by our trainer.
MODULE 01: Introduction
- Principles of Digital Marketing
- Developing Objectives
- Digital Research
- Cultural Research
- Connecting with the Customer
MODULE 02: Content Marketing
- Concepts & Strategy
- Using Content Research
- Content Marketing Plans
- Creating & Curating Content
- Publishing & Distributing Content
- Metrics & Performance
MODULE 03: Social Media Marketing
- Key Social Platforms
- Setting up a Social Media Experience
- Growing & Engaging an Audience
- Manage Campaigns
- Data-Driven Audience & Campaign Insights
MODULE 04: Search Engine Optimization
- SEO Fundamentals
- SEO & Business Objectives
- Keywords
- SEO Content Plan
- Search Ranking
MODULE 05: Paid Search using Google Ads
- Fundamentals of Paid Search
- Google Ads
- Search Campaign Management
MODULE 06: Display & Video Advertising
- Fundamentals & Ad formats
- Measurement and Optimization
- Google Display Network
- Youtube
- Video Campaigns
MODULE 07: Email Marketing
- Fundamentals
- Tools and Strategy
- Email Designs & Campaigns
- Testing and Optimization
- Marketing Automation
MODULE 08: Website Optimization
- Web Design & Optimization
- Principles & Website Copy
- User-Centered Design
- Website Metrics
MODULE 09: Web Analytics
- Analytics Fundamentals
- Configuring a Google Analytics
- Setting Goals
- Monitoring Campaigns
- Analyzing & Recording Data
MODULE 10: Digital Marketing Strategy
- Fundamentals
- Strategy Objectives & KPIs
- Digital Strategy Research
- Creative Strategy
- Digital Marketing Strategy